Thursday, October 10, 2024
8:00 AM – 3:00 PM MT

Hale Centre Theatre
9900 Monroe St
Sandy, UT 84070

Thursday, October 10, 2024
8:00 AM – 3:00 PM MT

Hale Centre Theatre
9900 Monroe St
Sandy, UT 84070

Agenda

8:00 AM – Registration and Breakfast

8:30 AM – Opening Remarks - Lincoln Howell

Lincoln Howell is the CEO of Amplēo. Lincoln has served in C-suite and senior leadership positions for venture capital, private equity, and global Fortune 500 companies. He has a passion for applying strategy, innovation, and continuous improvement throughout all business functions to unlock growth, and has supported e-commerce, manufacturing, technology, real estate, and industrial markets. Lincoln currently provides advisory and fractional executive services in addition to investing in small businesses and commercial real estate.

8:40 AM – Opening Keynote Speaker - Chris Gorman, CEO of KeyBank

Chris Gorman is the Chairman and Chief Executive Officer of KeyBank, one of the United States’ largest bank-based financial services companies.

Chris and his team are responsible for managing $187 billion in assets, leading more than 17,000 teammates, and serving KeyCorp’s 3.5 million clients. He is focused on, and dedicated to, delivering shareholder value; keeping the client experience central to all priorities; lifting and revitalizing communities; and maintaining a diverse, experienced, and engaged board of directors and team.

9:10 AM – Speaker

9:35 AM – Speaker

10:00 AM – Insights from Venture Capital and PE: Winning and Losing in the Current Market

Kat Kennedy is a General Partner at Kickstart Fund. She is passionate about building—products, companies, and the startup ecosystem in the Mountain West. Before joining Kickstart as a General Partner, she was President and CXO of Degreed. Today, her fifteen years of operating experience gives her a unique perspective as an investor—one that allows her to not only spot talented entrepreneurs from all backgrounds but also to serve as a mentor, fostering innovation through every stage of the company’s growth.

10:25 AM – Break

10:45 AM – Attribution: How to Define and Assign Your Funnel to Maximize Your Investments

Kortney Osborne is a passionate CMO and Partner at Amplēo with experience in building world-class unicorns. Before joining Ampleo, she led all marketing teams at Weave, helping grow the company over 330% during her time there and guiding them through their IPO. Prior to Weave, she worked at Qualtrics where she built and oversaw the global marketing campaign and events team. Helping build that company from pre-funding to its first $8 billion dollar exit.

11:15 PM – Speaker

11:45 AM – Lunch

1:10 AM – How to Win in the Routine Economy

In today’s rapidly evolving ecommerce landscape, the brands that succeed are thinking about tomorrow: they are evolving every element of their business strategy based on their intimate understanding of their customers.

Data shows that we’re now living in The Routine Economy, where Millennial and Gen-Z spending habits are driven by the pursuit of routines that maximize value and convenience. This development begs the question: How do brands become a part of customer routines — and more importantly — how do they stay there?

Join Jen Gray to learn how the brands of tomorrow are harnessing the power of routine to drive recurring revenue and business growth.

Jen Gray is a veteran tech leader having led growth and strategy at companies like Qualtrics, Adobe, and Filevine. With over a decade of experience in go to market strategy and customer experience, she joins growth stage companies at their pivotal multi-product moment to drive efficient growth, product expansion, and an impactful cohesive brand story. As SVP of Marketing at Recharge, the #1 ecommerce subscription platform, she runs global marketing strategy empowering innovative merchants to fulfill their brand promises through dynamic subscription experiences.

1:40 PM – Speaker

2:00 PM – Break

2:20 PM – Raffle

2:30 PM – Closing Keynote Speaker